Alitheia Fund Management
Alitheia Fund Management (AFM) is a professional investment management and advisory firm that embodies the philosophy of true profit with a purpose. The firm is committed to supporting African companies to realize the growth and efficiencies that translate to tangible value for stakeholders. AFM is a subsidiary of Alitheia Capital Ltd.
The Problem
Alitheia Fund Management faced the challenge of not having a comprehensive brand identity. The client requested for logo development, visual identity assets, stationery templates and a new landing page to improve digital presence.
The Solution
The team designed logos, visual identity systems and stationery templates to promote uniformity in communication strategies. The primary purpose of the brand guideline is to ensure that all visual and verbal expressions of the Alitheia Fund Management brand resonate with its target audience, reinforce its positioning within the capital investment industry, and uphold its reputation for professionalism and expertise. The Alitheia Fund Management logo serves as the visual cornerstone of the brand identity, representing the company’s values, mission, and commitment to excellence in capital investment.
