Alitheia Capital
Alitheia Capital is a private equity fund manager that embodies the philosophy of true profit with a purpose. We invest private capital in SMEs that address business, social, or environmental needs. We drive innovation by investing in businesses that use traditional and non-traditional channels to achieve social impact.
The Problem
Alitheia Capital needed a brand identity guide and redesign of an old existing website with low user functionality. The client also needed visual identity assets and stationery templates to improve brand strategy and digital presence.
The Solution
The team designed visual identity systems and stationery templates to promote uniformity in communication strategies. The primary purpose of the brand guideline is to ensure that all visual and verbal expressions of the Alitheia Capital brand resonate with its target audience, reinforce its positioning within the capital investment industry, and uphold its reputation for professionalism and expertise.
